"The way to get started is to quit talking and begin doing. "
- ....Walt Disney
This page is really only for people who would like to create a landing page and have it ranked high on google, yahoo and other popular search engines. If you search the internet you will find an abundance of information on search engine optimization. For this chapter we will focus on tips that the internet does not offer and the information that will misguide you!
Link exchange and incoming links
It is well noted that for your web page to be highly ranked you need a lot of incoming links. The quickest way to do this is by link exchange through a reputable link exchange company like http://www.linkmarket.net . With a free account you can apply to swap links with five different websites per day and will get unlimited applications from other webmasters who would like to exchange links with your site. We recommend upgrading your account so that you can apply to as many websites as you like in a day.
For a real special piece of equipment to gain links to your sites then i would give my total recomendation to the link machine software at the following address. You can get a free trial at the following address and i promise you will not be disappointed with the results http://www.linkmachine.net/
With this piece of software you can automate your link exchanges, saving you hundreds of hours in time and effort. It will also show you how your competitors are reaching higher spots on the search engines! Your site's visitors can submit new links through LinkMachine's submission form. LinkMachine can inspect each link that's submitted and only accept the ones that meet your requirements - e.g filter out links with inappropriate content.
Two things we need to mention here. Firstly apply and accept sites that use the same keywords as you. For example we apply to sites that have words like, free, affiliate, small business, free advertising… in their title and description. Secondly on the internet you will be told to only exchange links with high page ranks. They say that having websites with poor page ranks linking to you will lower your page rank. This is untrue. Google would not do this as this would be the perfect weapon for businesses in competition to remove there opposition from the search engine rankings.
We would also like to point out that search engine rankings change often. If you have a site that has a small page rank trying to exchange links with you, this could change the next week, especially if it is from someone who is trying to build there page rank aswell! So try to get incoming links from sites that are similar to yours no matter what there page rank is. For a great link exchange script that checks other sites reciprocal links we recommend using the same free script we use at http://freeaddsgalore.me.uk/sklinks/ . You can find this free script with excellent tutorials and help at http://www.skalinks.com/download.php . This method of exchanging links is the quickest and best way to get a better page rank. Don’t waste your time sending emails to other web owners asking to exchange links. This is a slow and often poor method of being accepted.
We have also created the free e-book 1000 links to free advertising websites that you can use to submit your website to. This will greatly increase traffic and improve your page rank.
Your website information
The information in your site can be very important. If the information in your site is valuable to your visitors then you will find that people with websites will link to your site without you asking them to. Also when search engine robots crawl your websites, the information on the pages can prove to be the pivotal vote when deciding your rank against your competitors. Good content is extremely important to getting good search engine placements. Of course there are other aspects to getting high rankings, but without unique written content about the subject it is very difficult to get well ranked.
Also google and other top search engines are now getting smarter. They will now judge websites on how often they are updated, meaning those sites you see on web searches that look like they have arisen from the stone age will no longer be considered for high rankings. Remember to keep altering information on your page every so often. One proven method is to provide a free bit of information borrowed from e-zines like http://www.ezine-dir.com/ they will let you copy the information for free as long as you leave the authors name attached.
One very important point. Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, PHP, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site. You can find it here http://www.lynx.browser.org/
Meta tags title and description
When you search in google or yahoo you will notice that search terms highlight the words in the titles and descriptions of the listings. We cannot underestimate how important this will be for your success in S.E.O. When entering your title and description in your Meta tags. Picking the most suitable and popular keywords are a must. If you’re landing page is about weight loss. Then look at http://www.wordtracker.com and use the free trial to see which keywords to use in your title and description. For example we would put in the head section of our html
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />
<title> Guaranteed weight loss results and fitness health </title>
<meta name="description" content="Lose weight the easy way. This diet is proven, easy to follow and fast weight loss. It’s all the health motivation and diet information you need " />
</head>
We have crammed as many popular keywords in, without keyword spamming and making no sense to the viewer. You can also add a keyword Meta tag but it is becoming increasingly less important with search engine rankings due to keyword spamming. If you have more than one page on your website, in your sitemap, slightly alter your title and description for each page to increase the chances of one page ranking higher.
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